LEGAL / TERMS

Terms & Conditions

Last updated: 10 September 2026

These Terms & Conditions govern access to and use of the B4HUMANS website and the submission of enquiries through it. B4HUMANS is operated by FLR Holdings UK Limited, company number 16970627, 3rd Floor, 86–90 Paul Street, London, England, EC2A 4NE.

1. What B4HUMANS does

B4HUMANS is an alternative marketing and brand-funded impact venture. Its core model, ADS ON × IMPACT, connects marketing activity with real-world programmes, experiences, products, access, opportunities or community outcomes. B4HUMANS may also facilitate selected partnerships involving brands, organisations, athletes, clubs, facilities, events, suppliers or other participants where there is a suitable strategic fit.

Website descriptions are illustrative and do not constitute a promise that a particular programme, partner, opportunity, product, outcome or commercial result will be available.

2. No automatic commercial agreement

Submitting an enquiry, sending an email, requesting a proposal or discussing a campaign does not create a contract. A commercial relationship exists only when the relevant parties have agreed the applicable scope and, where required, entered into a written agreement.

3. Proposals and campaign development

Any proposal, concept, budget, timeline, activation structure or programme description supplied by B4HUMANS is subject to discussion, feasibility, availability, supplier confirmation and written agreement. Unless expressly stated otherwise, estimates are not guarantees of final cost or delivery date.

Campaigns may require third-party suppliers, venues, rights holders, organisations, production partners or other participants. Their availability and performance may affect delivery.

4. Brand budgets, fees and third-party costs

Where a programme proceeds, the relevant commercial agreement will specify the campaign or impact budget, B4HUMANS fees, production or execution costs, taxes where applicable, payment schedule, responsibilities and any third-party costs. No payment obligation is created merely by reading this website or submitting an enquiry.

5. Sponsorship and partnership opportunities

Where B4HUMANS facilitates a sponsorship or partnership, the specific written agreement will define the rights, obligations, deliverables, approvals, brand usage, payment terms, cancellation provisions and any safeguarding requirements. Website references to opportunities should not be treated as a guarantee that funding or support will be provided.

6. People under 18 and safeguarding

Some B4HUMANS programmes may involve young people. Where an activity involves a person under 18, appropriate parent or legal guardian involvement, safeguarding measures and any required permissions will be considered before the relevant activity proceeds. Nothing on this website itself creates consent for a minor to participate in an activity.

7. User submissions

You are responsible for ensuring that information you submit is accurate, lawful and information you are authorised to share. Please do not submit confidential, highly sensitive or commercially restricted information through a general enquiry channel unless we have specifically asked for it and provided an appropriate route.

8. Intellectual property

Unless stated otherwise, the B4HUMANS name, brand, website design, copy, graphics, concepts, programme frameworks and other website materials are owned by or licensed to FLR Holdings UK Limited or B4HUMANS. You may view and use the website for legitimate informational and business purposes, but you may not reproduce, republish, modify, distribute or commercially exploit our materials without permission, except where permitted by law.

A separate agreement may allocate intellectual property rights in campaign work, deliverables or third-party materials differently. That agreement will govern the relevant rights.

9. Third-party links and services

The website may link to third-party websites or services. We do not control and are not responsible for their content, availability, security, terms or privacy practices. Use of a third-party service is subject to its own terms and policies.

10. Website availability and accuracy

We aim to keep the website accurate and available, but we do not guarantee that it will always be uninterrupted, complete, current, secure or error-free. We may change, suspend or remove content or functionality where reasonably necessary.

11. No guaranteed outcomes

B4HUMANS does not guarantee a particular level of sales, reach, media coverage, engagement, brand lift, goodwill, commercial return, sporting result, career outcome or other result from a campaign or partnership. Specific measurable deliverables and performance indicators, where agreed, will be defined in the relevant commercial agreement.

12. Liability

Nothing in these Terms excludes or limits liability that cannot lawfully be excluded or limited, including liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any other liability that applicable law does not permit us to limit.

Subject to the above, to the fullest extent permitted by law, B4HUMANS and FLR Holdings UK Limited will not be liable for indirect, incidental, special or consequential loss, loss of profit, loss of revenue, loss of opportunity or loss of anticipated savings arising from use of the public website or reliance on general website information.

Nothing in these website Terms limits or replaces liability provisions that may be agreed in a separate signed commercial contract.

13. Privacy

Personal information is handled in accordance with our Privacy Policy. Our use of cookies and similar technologies is described in our Cookie Policy.

14. Changes to these Terms

We may update these Terms as the website, B4HUMANS or applicable legal requirements develop. The current version will be published on this page with its effective date. Changes do not automatically alter the terms of a separate written commercial agreement already in force.

15. Governing law and jurisdiction

These Terms are governed by the laws of England and Wales. Subject to any mandatory rights that cannot lawfully be excluded, the courts of England and Wales will have jurisdiction over disputes arising from or connected with these Terms or the website.

16. Contact

For partnership enquiries: partners@b4humans.com.
For general enquiries: contact@b4humans.com.